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MAXimum Performance for Cruiser Riders

A powerful start to 2025 on the tradeshow scene!

Here’s a look at our journey so far in 2025:

Next stops: Milwaukee this September for the NVP with Le Mans Corporation — a key step as we grow our name in the American powersports industry — and EICMA 2025 in Milan, with major updates and surprises ahead!

Innovation on the move

This international tour also marks a big year in terms of product innovation. From our new Lithium Max range to the recent launch of the SLA Max BGZ Series, our latest developments showcase power, reliability, and a clear focus on high-performance applications.

From Tokyo to Medellín, from Las Vegas to Lyon, BS BATTERY continues to grow as a global brand – powered by innovation, strong partnerships, and a shared ambition to lead in every market we touch.

Stay tuned for more events and more energy, the year is only halfway through!

For the upcoming season, Team Saddlemen Racing Development will field Cory West, Jake Lewis, and Travis Wyman aboard prepared 2025 Harley-Davidson machines!

“From race-winning motorcycles to custom performance parts, Saddlemen Racing Development builds everything to be first in class.” That’s why, following a product testing phase with highly positive results, the Saddlemen Race Development Team has chosen to equip their bikes with BS Battery’s advanced BSLi04/06 and BSLi09 lithium batteries known for their high cranking power, strong vibration resistance, lightweight design, and ability to reliably power advanced electronics, ensuring rapid starts and consistent performance throughout every race. The team will also rely on the BS30 Smart Charger & Maintainer, delivering a precise 3A charge for optimal power management and battery health and the BK20 Multi-Bank Charger ensuring efficient and seamless operations in the workshop.

Saddlemen Race Development can count on the BS Battery USA team for continuous support throughout the entire season, thanks to the proximity of our office, warehouse, and service team in Largo, Florida. Since establishing BS Battery USA Inc. in early 2023, we’ve built a strong local presence, ensuring fast and efficient service for North American distributors like Le Mans Corporation (Parts Unlimited/Drag Specialities). This enables us to provide the Saddlemen team with the reliable, ongoing support they need to perform at their best throughout the season.

By combining Saddlemen’s three decades of racing engineering with BS Battery’s cutting edge lithium and charging technologies, this partnership not only supports Team Saddlemen’s podium ambitions but also feeds crucial realworld data back into product development, benefiting riders and enthusiasts across America in 2025 and beyond.

Throughout the weekend, we had the pleasure of meeting with our partners from Colombia, Chile, Peru, Venezuela, Guatemala, Ecuador and beyond. These four days were filled with valuable insights into local markets, strengthened regional ties, and meaningful conversations. New contacts were made, long-standing ones renewed — all with positive feedback and exciting business opportunities ahead!

We were also thrilled to celebrate our fresh collaboration with Hero Motorsports Colombia by showcasing its new Karizma XMR bike equipped with our battery BTX7L and ready to perform!

One of the highlights was our exclusive giveaway with our local distributor Akita Motos: a Power Box PB-02 featuring custom clamp engraved and signed by Fabio Quartararo. A special shoutout to the team for proudly representing BS BATTERY on their own stand — putting a strong spotlight on the brand throughout the event.
An outstanding team, a standout display, and great energy all around!

Events like F2R reinforce why we’re so committed to Latin America. They allow us to build deeper relationships, share ideas, and ride forward together. We’re here to support and grow with you – side by side.

And finally, a big thank you to our entire BS BATTERY team for their unwavering support and commitment throughout the event!

Check this out and relive the best moments from the show!

Among the teams accompanied through this 24-hour battle were the TATI Team AVA6 Racing, Martin Renaudin (Honda Rac41), the Junior Team Le Mans Sud Suzuki, the Bolliger Team Switzerland, and Marcus Delestre with the PMS99. This weekend was also a great chance to see Julien Tourscher again at the first round of the Igol Continental Cup. . Each of them trusted BS Battery products throughout the season, from high-performance lithium batteries to smart chargers and power accessories that keep their machines running at full capacity, day and night.

BS Battery presence at the circuit isn’t just about logos on fairings, it’s about real technical support and shared passion. From the garages to the pitlane, we’re right there with the teams, helping them overcome the small (and sometimes not-so-small) challenges that endurance racing throws their way.

A moment of solidarity: BS Battery x PMS99

One of the highlights of the weekend came even before the green light. On Thursday, just ahead of the race, Team PMS99 was facing a major issue with their battery setup. Without access to the right charging equipment or lithium technology, the team’s participation was in jeopardy.

That’s when our team on-site, Eva and Julien, jumped in. In true endurance spirit, they supplied the team with lithium batteries, the BSLi-02 and the BSLi-02 Max, and provided the necessary support to get them back on track in record time. It was a powerful reminder that racing is not only about performance, but also about community.

Thanks to this quick intervention, the team was able to restart their preparation with lighter, more efficient batteries, and carry on the race with confidence.

Support Beyond EWC: Handi Free Riders on Track

We are also proud to support Stéphane Paulus, co-founder of the Handi Free Riders Association. The association leads the French PMR Bridgestone Cup, a championship for riders with physical disabilities. Once again part of the official 24H Motos weekend program, this inspiring series took place on the same Bugatti Circuit, with nearly thirty adapted motorcycles competing across the 600cc and 1000cc categories.

From paraplegic riders to amputees, all competitors ride machines modified to fit their specific needs. BS Battery is honored to be a partner in promoting inclusion and excellence in motorsport, no matter the challenge.

New season kickoff: Igol Continental Cup

The 24H Motos also marked the season opener of the Igol Continental Cup, a racing series dedicated exclusively to riders of the Royal Enfield Continental GT. Several passionate bikers, all having hands-on experience with their own machines, battle it out across some of France’s most legendary tracks in a friendly yet competitive spirit. Julien, our European Key Account Manager at BS Battery, is once again taking part this season, proudly carrying the BS Battery colors on track. His performance during this opening round was solid: P7 in qualifying, P6 in Race 1 and P4 in Race 2. An impressive progression that sets the tone for an exciting season ahead!

At BS Battery, we believe that endurance is more than a race format, it’s a mindset. We’re proud to stand alongside the teams, race after race, lap after lap, powering performance where it matters most.